FIX Launch
Tuesday, April 1st, 2008GET YOUR FIX AT PACIFIC FAIR
As of today a new luxury experience is on offer at Pacific Fair with the opening of FIX Hair Beauty Solutions.
FIX at Pacific Fair is the first salon in Australia’s newest franchise offering.
On hand for the FIX launch today (Thursday) will be ghd celebrity stylist Dario – as seen on Australia’s Next Top Model, Jessica Simpson Hair Extensions Stylists, Napoleon makeup artists and the American Crew male models.
FIX is a new salon concept for Price Attack, one of Australia’s leading retailers and franchisor of professional hair care. With FIX, Price Attack has upped the ante on the glam factor with a luxurious fit-out, specialist beauty service and a range of high-brow beauty products including Napoleon, ModelCo and Bloom, as well as providing expert hair care solutions.
FIX general manager Eugene Izzard said Pacific Fair was considered the ideal location for the very first FIX salon.
“The Gold Coast fashion set are very savvy when it comes to apparel and brands but we thought we could offer them more in terms of hair and beauty,” Mr Izzard said.
“Pacific Fair is the leading fashion destination on the Gold Coast so it was the obvious choice for our first FIX salon. Based on the success of the Pacific Fair salon, we would look to open our next FIX in Chapel Street, Melbourne.”
Pacific Fair retail marketing manager Kate Cox said she was confident FIX would be a popular concept for the Glitter Strip.
“We are very excited to accommodate the first FIX salon in all of Australia,” Ms Cox said.
“The combination of luxe products, glamorous fit-out and expert care will ensure the salon’s popularity among Gold Coast fashionistas.”
The Launch starts at 10am on Thursday 17 April and will be open to the public.


